Borong Core Values



As a young company that aims to transform the traditional wholesale and supply chain industry, it’s the drive that comprises a good mix of grit, tenacity, and rebellion to take up the challenge.



We deliver quality work at the most optimal way, and will do whatever it takes to get the job done.



We believe that optimism is good for the mind, body, and soul. We embrace positivity when faced with any challenges for a greater outcome.



We strive to ensure local retailers thrive and grow using our platform. Thus, we eagerly serve them in order to be better everyday.



As a multinational company, we celebrate the diversity of our team and take pride in understanding different cultures and beliefs. We believe different perspectives allow us to function more cohesively as a team.



One of the biggest things that we do at Borong is supporting each other to grow – both on a personal and professional level. Our passion to elevate people is in reflection to how we help local businesses to thrive as well.

Grow your Business with Us - BORONG

Ronald Sipahutar

Country Manager

Lennise Ng

Chief Executive Officer

Aizat Rahim

Director of Finance

Haslinda Rasip

Chief Technology Officer